Case Studies – Consumer Packaged Goods
RoadMap has worked with more than 10 of the largest consumer packaged goods companies in sales forecasting and marketing mix analysis.
RoadMap software can track and plan baseline and incremental volume due to promotion from both POS scanner data and factory shipments. Much of RoadMap’s proprietary forecasting technology was developed in the response to the CPG industry’s need for accurate baseline forecasting. Without an accurate baseline forecast, it is impossible to measure the sales or financial impact of trade and consumer promotions. RoadMap’s baseline technology is so advanced, that it can generate weekly baseline forecasts at very low levels of detail – by UPC, by Account – and for new products.
RoadMap’s causal modeling capabilities allow marketing managers to estimate the impact of price reductions, feature ads, displays, consumer promotion and TV spending on brand sales. With accurate evaluation of historical marketing programs, managers can design and execute optimal marketing plans for their brands.