Big Data, What is it and Honestly, Who Cares?

Everyone. Some of us just haven’t realize it yet. Today, there are literal fountains of electronic information or as we like to call it “Big Data”, gushing every second from everywhere. Smartphones, personal computers, social media, subscriptions, prescriptions, cameras and bank records. The amount of Big Data explodes 24/7/365 exponentially and essentially, it’s an unstoppable […]

Global Issues in Predictive Marketing Analytics

Predictive Marketing Analysis has proven to be a key competitive advantage for American marketing companies.  Who hasn’t wondered how Amazon.com or Netflix can come up with plausible recommendations for that next book to purchase or that next film to stream down to your gaming device?  Outside the U.S., it’s a different story as some of […]

Developing Predictive Analytical Applications with Big Data

How to Quench Your Thirst for Knowledge from Big Data Daily Point of Sale Data from 3,000 stores for Ten of Thousands of SKUs Daily RX Data for Hundreds of Thousands of Individual Patients Real Time Demand for Electricity At Each Point Along a 250,000 Square Mile Electric Grid We all thirst for information and […]