Long Range Consumer Category Forecasting
RoadMap has built many models of consumer demand based on the Census Bureau Current Population Surveys that can project consumer category demand over 5 and 10 year forecast horizons.
RoadMap has published academic research on the implications of demographics and U.S. consumer changes on categories such as coffee, milk, cereal soft drinks and beer. Long range consumer forecasting is key to mergers and acquisition strategies for consumer goods companies, as with RoadMap, they can assess the gap between existing brands and new brands that they need to acquire.
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