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Case Study: Demand Planning & Trade Promotion Forecasting Transformation at Kraft Integrating Baseline Forecasting, Promotional Modeling, and Retail Profit Simulation with RoadMap GPS
At Kraft Foods, we implemented a structured forecasting and sales planning platform using the RoadMap GPS Suite to modernize baseline demand forecasting, promotional volume estimation, and trade spend evaluation. The initiative delivered: Clear separation of baseline and promotional demand Quantified promotional lift modeling Retailer-level profit forecasting Scenario-driven trade planning Stronger alignment Read more…
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