Big Data, What is it and Honestly, Who Cares?

Everyone. Some of us just haven’t realize it yet. Today, there are literal fountains of electronic information or as we like to call it “Big Data”, gushing every second from everywhere. Smartphones, personal computers, social media, subscriptions, prescriptions, cameras and bank records. The amount of Big Data explodes 24/7/365 exponentially and essentially, it’s an unstoppable […]

Case Studies – Life Sciences

RoadMap’s first clients were in the Life Sciences industry. More than 10 of the Top 25 Pharmaceutical companies have implemented RoadMap solutions for: Sales and Operations Planning Strategic Forecasting Patient Persistency Models Patient Adherence Analytics Sampling Analysis Promotion Analysis Patient Website ROI RoadMap software can analyze models of RX data by patient. These models can predict patient […]

Predictive Analytics in Life Sciences: Co-Payment Mitigation

Specialty pharmacies have emerged as a strategic distribution channel for pharmaceutical and biotechnology companies, as the dollar share of distribution by this channel will soon reach 40% of the U.S. market. Specialty pharmacies provide a wide variety of services beyond filling an RX.  Patient support coordinators assist patients in administration of drugs, coordination of insurance benefits, adherence to therapy […]

Developing Predictive Analytical Applications with Big Data

How to Quench Your Thirst for Knowledge from Big Data Daily Point of Sale Data from 3,000 stores for Ten of Thousands of SKUs Daily RX Data for Hundreds of Thousands of Individual Patients Real Time Demand for Electricity At Each Point Along a 250,000 Square Mile Electric Grid We all thirst for information and […]