AI Promotion Optimization Solution for CPG Brand and Retailers
PRO-OPTIMAX is a Trade Promotion planning, calendarizationand tracking service that integrates POS data from services suchas NielsenIQ (NIQ) and Circana (IRI) as well as internal financialdata on shipments, deal costs and trade promotion performance.
Plan, Evaluate and Track headquarters trade promotion strategy to include volume, cost and profit implications and the account, market or national level.
Develop “What-If” Planning scenarios that optimize trade promotion supportgiven constraints on budget and promotion timing.
Support Mid-Course Corrections to Promotion plans based on weather, tariffs or inflationary cost pressures.
Control costs and increase ROI from trade promotion spending.
Provide Retailer and Wholesaler perspective for true “Win-Win” partnerships.
Increase Profits by evaluating several alternative promotion calendars for abrand in a few minutes and for an entire company overnight.
Cloud Based Architecture (Oracle OCI)
Proprietary Baseline Volume AI Forecasting Engine Trained 100s of CPG datasets
Proprietary AI Trade Planning and Optimization Model based on 100s of Leading Brands
Pro-OptiMax Engagement Options
- One-time Review of Client’s existing promotion calendar
- Creation and Optimization of next year’s promotion calendar
- Key Account Planning (WalMart, Whole Foods, Costco, Kroger)
- Matched Market Promotion Tests
- For more info, contact RoadMap at [email protected]
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