Real results from
real data challenges.

See how leading life sciences and biotech organizations partner with RoadMap to modernize forecasting, scale planning, and solve complex data problems.

No Longer De-globalization vs Globalization

In 2020, after a year of unprecedented times of change and reflection there is a spectrum of different reasons why the discussion of the two schools of thought – Globalization vs. Deglobalization – has reemerged as of recently. Before speaking

CASE STUDY: Why Pharmaceutical Market Access is Dependent on Risk Sharing and Persistency Modeling

ABSTRACT In our case study for injectable Migraine medication, the higher patient persistency curve for patients with a lower co-pay increases drug utilization by 20%, while lowering payor price by 26% and payor total cost by 11%. What is Market

Case Studies – Consumer Electronics

No industry in the world is as exciting as, or more difficult to forecast than consumer electronics, where waves of better, faster and cheaper products flood the marketplace every six months. RoadMap’s technology planning software was developed in concert with

Product Life Cycle Curves in the 21st Century

Product Life Cycle Curves in the 21st Century One phenomenon that is common to many recent hi-tech product launches is the compression of the innovation part of the product life cycle into the initial product launch phase. This is due