Case Studies – Consumer Packaged Goods

RoadMap has worked with more than 10 of the largest consumer packaged goods companies in sales forecasting and marketing mix analysis. RoadMap software can track and plan baseline and incremental volume due to promotion from both POS scanner data and factory shipments. Much of RoadMap’s proprietary forecasting technology was developed in the response to the […]

Case Studies – Life Sciences

RoadMap’s first clients were in the Life Sciences industry. More than 10 of the Top 25 Pharmaceutical companies have implemented RoadMap solutions for: Sales and Operations Planning Strategic Forecasting Patient Persistency Models Patient Adherence Analytics Sampling Analysis Promotion Analysis Patient Website ROI RoadMap software can analyze models of RX data by patient. These models can predict patient […]

Predictive Analytics in Life Sciences: Co-Payment Mitigation

Specialty pharmacies have emerged as a strategic distribution channel for pharmaceutical and biotechnology companies, as the dollar share of distribution by this channel will soon reach 40% of the U.S. market. Specialty pharmacies provide a wide variety of services beyond filling an RX.  Patient support coordinators assist patients in administration of drugs, coordination of insurance benefits, adherence to therapy […]

Global Issues in Predictive Marketing Analytics

Predictive Marketing Analysis has proven to be a key competitive advantage for American marketing companies.  Who hasn’t wondered how or Netflix can come up with plausible recommendations for that next book to purchase or that next film to stream down to your gaming device?  Outside the U.S., it’s a different story as some of […]

Product Life Cycle Curves in the 21st Century

Product Life Cycle Curves in the 21st Century One phenomenon that is common to many recent hi-tech product launches is the compression of the innovation part of the product life cycle into the initial product launch phase. This is due to the fact that many consumers in the innovator segment are very savvy purchasers. They […]

Developing Predictive Analytical Applications with Big Data

How to Quench Your Thirst for Knowledge from Big Data Daily Point of Sale Data from 3,000 stores for Ten of Thousands of SKUs Daily RX Data for Hundreds of Thousands of Individual Patients Real Time Demand for Electricity At Each Point Along a 250,000 Square Mile Electric Grid We all thirst for information and […]