AI Promotion Optimization Solution for CPG Brand and Retailers PRO-OPTIMAX is a Trade Promotion planning, calendarizationand tracking service that integrates POS data from services suchas NielsenIQ (NIQ) and Circana (IRI) as well as internal financialdata on shipments, deal costs and trade promotion performance. Plan, Evaluate and Track headquarters trade promotion strategy to include volume, cost and profit implications and the account, market or Read more
Johnson & Johnson: gross-to-net forecasting and reconciliation Case study · Healthcare Johnson & Johnson deployed the RoadMap GPS Suite to unify class-of-trade demand forecasting with Gross-to-Net financial reconciliation, closing the gap between supply chain planning and net revenue realization across its complex healthcare portfolio. Platform RoadMap GPS Trade channels Retail, Read more
Genentech: oncology and specialty therapy planning Case study · Life sciences Genentech deployed the RoadMap GPS Suite to unify short-term demand forecasts with long-range supply plans across oncology, neurology, and transplant anti-infective therapy portfolios, eliminating the planning disconnects that drove inventory imbalances and capital misallocation. Platform RoadMap GPS Planning horizon Read more
Kraft Foods: trade promotion forecasting Case study · Consumer goods Kraft Foods deployed the RoadMap GPS Suite to replace sales-driven guesswork with statistical baseline forecasting, quantified promotional lift modeling, and retailer-level profit simulation across its trade planning process. Platform RoadMap GPS Scope Multi-account retail Focus Trade promotion Kraft needed to Read more
Samsung and Best Buy: collaborative retail replenishment Case study · Consumer electronics and retail Samsung implemented a Collaborative Planning, Forecasting and Replenishment (CPFR) framework with Best Buy using the RoadMap GPS Planning Suite, shifting from shipment-based forecasting to consumption-based planning and reducing supply chain volatility across high-revenue retail accounts. Platform Read more
ABSTRACT In our case study for injectable Migraine medication, the higher patient persistency curve for patients with a lower co-pay increases drug utilization by 20%, while lowering payor price by 26% and payor total cost by 11%. What is Market Access? It’s the process that ensures that all patients, who Read more
How RoadMap helped energy and utility companies forecast load, consumption, and resource demand across weather-driven volatility and long planning horizons.
How RoadMap helped media and entertainment companies forecast demand across volatile release windows, subscription cycles, and multi-platform distribution.
Dell, GE, and Samsung: forecasting in consumer electronics Case study · Consumer electronics RoadMap built its forecasting platform alongside leaders in consumer electronics — including Dell, GE, and Samsung — to address the sector’s rapid product cycles, price compression, and multi-tier channel complexity. Industry Consumer electronics Platform RoadMap TrailBlazer Focus Read more
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