At Harvard Business School in the 1980s, Rudolph Pizzano III, Ph.D. saw that the leading econometric models of the era, despite their theoretical complexity, consistently underperformed on messy real-world business forecasts. He built the statistical framework that became the Geneva Forecasting™ Engine to handle the thousands of edge cases classical models miss, founding RoadMap Technologies in 1988.
In the 2000s, Prof. Frank Wolak of Stanford University, a RoadMap board member, guided engine design through his research on electricity market deregulation, while Dr. Evdokia Nikolova (Ph.D., MIT) extended Geneva to high-frequency 15-minute interval electricity demand forecasts.